A 45-year-old man with a history of gastroesophageal reflux and hiatal hernia presented with 3-week history of hematemesis. Endoscopy revealed a fungating mass in the distal esophagus, biopsy shows poorly differentiated invasive adenocarcinoma arising in Barrett mucosa. Imaging findings include a barium esophagram showing an irregular distal esophageal mass and small hiatal hernia.